Phone Sherpa allows any digital music catalog to be sold as custom ringtones. The platform accesses content from the source file, removing the need to duplicate and manage multiple file libraries. Both pre-edited and custom ringtones are supported. For custom ringtones, the user selects a track, picks the part they like and sends it directly to their phone as a custom ringtone.

Phone Sherpa enables central management of mobile content sales across many Web sites. Custom ringtone stores connect securely to the Phone Sherpa back end and can be distributed on multiple Web sites, social networks or blogs. This is key to optimizing impulse sales.

Phone Sherpa provides a host-integrated, private labeled and localized user experience. The platform is easily integrated with customers’ existing mobile billing or delivery systems or alternatively, Phone Sherpa provides the option of a massively scaled end-to-end encoding, delivery and billing system along with the front end components to integrate with any Web site.